To respond to the corporatization of 2019’s World Pride 50, Charlotte Woolf produced the above DRIVE FAST EAT ASS stickers to make a fake Pride campaign for NASCAR. By queering this NASCAR mating call, originally coined by the racing fanbase, Woolf claims her southern upbringing and experience of being employed at the NASCAR Hall of Fame. The racing sport has prohibitionists roots in North Carolina, when bootleggers would transport moonshine across the state illegally. Illicitly stashed in the trunks of old cars, early drivers would transport large amounts of hooch as quickly and stealthily as possible. Woolf utilizes the homosexual tone of the phrasing DRIVE FAST EAT ASS, and draws connections with the way LGBTQ+ people hide their identity, much like alcohol during the prohibition. This connection also applies to the practice of speakeasy during the 1920s and 30s, similar to underground gay clubs in NYC and beyond, such restrictions which lead to the Stonewall riots in 1969. 


The purchase of these stickers goes directly to funding my photography studio and art practice.  Email images of “stickers-in-the-wild” to woolf.charlotte@gmail.com. Stickers created while artist-in-residence at the Wassaic Project, June 2019.